Uses and Gratification

I think Henry Jenkins in Fandom Force makes some interesting points. I never thought about fandoms playing a role in politics but as Jenkins points out it is a way of people coming together and sharing ideas. There are a lot of parallels in literature and the real world which could open up the readers eyes. I know there were a lot of parallels going around when the Black Lives Matter movement started and the hunger games when District 11 revolted. When situations are taken out of the real world and into fiction it’s a lot easier for people to see the other side and drop their preconceived ideas.

Andi blm @andreamrandaa - our generation was raised on hunger games,  divergent and a bunch of other books and movies about teenagers causing a  revolution against an oppressive government and y'all are
500+ Hunger games ideas in 2020 | hunger games, hunger, hunger games trilogy

With that being said I think people can get too attached to their fandom. That’s what I felt like with the Jaws WeMake. Of course there is nothing harmful about people being obsessed with something but sometimes when it takes up the persons whole identity it’s a lot. I find the Harry Potter fandom takes things very far, they have memberships that you can pay for and never-ending merchandise. Being a business major I can see why companies are attracted to this though. Having a set group of people with such an evoke set is the best costumer relationship a business can have. This also calls into question the business practices of these companies, they know people are so invested into the fandom that they could make cheap products or out source a lot of their work and still make a huge profit. That is what scares me about fandoms.

On love and inclusion in the 'Harry Potter' fandom — Harry Potter Fan Zone
The Harry Potter Fandom Collection | Gunvor Handmade Illustration

1 thought on “Uses and Gratification

  1. Pablo Prunty-Russo's avatarPablo Prunty-Russo

    I certainly agree that fandom is scary. It is frightening to think about writers trying to develop stories and marketers trying to latch on to those stories by selling products that capitalize on consumer interest.

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