In the 1800s there were two technological advancements that played big roles in the making of television. One was the cathode ray tube, which was invented in 1897 by a German physicist named Karl Ferdinand Braun. The cathode had a bright screen that projected visible light off when hit by electrons. The other advancement was the scanning disk that was also invented by a German man by the name of Paul Nipkow. This disk was used as a rotating camera and was flat and metal. The scanning disk was used transit visual images for many decades . The first sound and picture surprised many people watching and advanced us into the new age. Before the radio and other technological advancements, TV was one of the first things to influence Americans. When people tuned into television, they were receiving important information or updates going on around them. Broadcast stations were a big hit on TV because people were looking for information any daily life things.

Television reflects on how our culture has changed values since it first gained views after World War II. There was a huge amount of stress and press in the 1960s. The Vietnam War and the Cuban Missile Crisis, which caused people to turn towards television to relax and to clear their minds. Around the 1999s and 2000s this is where many networks had to cater to the needs of the audiences because TV networks were becoming popular. Television has a big impact on our cultural values. Many shows have ways to shape the viewers outlook on different kinds of shows. Television has the potential to create positive and negative effects, specifically towards children who watch tv at young ages. Most studies show negative effects on children watching television at young age.

Throughout the 1950 and 1970, television was one of the main influences on the American public. Americans tuned in daily to television to receive important updates and information from news broadcasts. ABC, CBS, and NBC, (The Big Three) received 95% of prime-time television and added Fox in 1986 to create the Big Four. All channels continue to focus on one main topic like news, cartoons, comedy etc. With network television having a competition with cable, they had to start letting go of restrictions that regarded sex and violence on shows. This forced networks to start narrowcasting so that they could keep their audience. Competition against prime time viewing, has caused audiences of the Big Four networks to decrease in 1994 to 43 percent and in 2009 it was 27 percent.

After watching Rod Serling: Submitted For Your Approval, Rod was born on December 25, 1924 in Syracuse New York. Growing up Sterling served in the United States Army and fought in World War II. After leaving the Army, Rod was attracted to the elements of writing live television scripts. Rod was a professional screenwriter, television producer and more. Serling liked to create characters and give them certain attributes for different roles. Sterlings two best accomplishments were Playhouse 90 and The Twilight Zone. Playhouse 90 was a television drama that aired on CBS from 1956 to 1961. One of the biggest hits was his episode that aired was Requiem for a Heavyweight. The show was full of drama and about how the fall of a professional boxer and his journey began after fighting. Towards the end of Rod Serling’s life, he found that he was to hard on himself at times. In my opinion, Serling was an extremely talented writer and had an natural gift in his field. He later died of a heart attack on June 28, 1975. Serling left this world too soon and young in my eyes. But his work within the television industry won’t be forgotten.

Question for the class : Do you think having children watching what they want on television at young ages has an effect on them in the long run?

Since the start of music, technology has played a huge role in production. As we all know there are many types of music, the two that resonate with me the most are classical and popular music. There are many differences in the industry that tell the two apart. Artists in the classical industry are known for their unique style, which makes them stick out from other classical artists. The way that popular artists portray music is to catch the eye of the audience. If their audience is my generation they want to produce music that stays in our heads and something we want to listen to all the time. In the late 19th century there was a wide spread of production and sound. This came from the invention of the phonograph and the gramophone. These were flat discs that recorded sound which were available to the middle class because of how cheap they were to purchase. Technology has made the music industry grow because of the way we interpret media in our society.

Most people in our generation have access to technology and can listen to many different kinds of songs and genres. Being around music for the last 20 years I have seen the cultural influence it has made. One influence that stuck out to me is the youth culture. Seeing both of my 7 year-old cousins lip-sing words to new popular music caused me to wonder how they’ve interpreted this music. Through their ipads Apple music allows the to stream their favorite artist. They have multiple albums and singles that flood their “downloaded playlist”. They have access to the internet and apps which allows them to hear the new hit songs that play over and over when they come out. This shows that technology has made many advancements to its users and viewers. When artists make music videos or perform live they want to have the best physical appearance. Most times these artists have the brightest colors and very funky clothing on. This appeals to people because it sticks out to them and people love to talk, post and make memes of the things artists wear.

The era of radios started in the 1930s to 1950. The radio became popular because there was a variety of things to listen to like music, films, cartoons, books, news and so much more. It was common back then that every household had a radio in there living room. There was a stations on the radio for everyone in the house. One of the stations was meant for mothers because there role at home was to cook dinner, clean, and take after their children. This station gave pointers to mothers and had advertisements for cleaning supplies that they could purchase.

Over the years radios has made advancements to reach their audience at anypoint because it is so convenient to our society. We use radios to hear news, music, sports games, podcasts etc. The radio allows you to listen to what you want at any point and time. Another type of rado server is satellite radio which costs money but lets you choose what you want to hear. The future of radios will be exciting to see because of the technology we possess today.

After watching the film Downloaded, napster was the first platform that allowed you to download free music onto your computer. Napster was created by young teens that never thought this addiction of downloading music would ever be so big. The platform allowed you to swap music files with other people on the site. It gave you the first access ever to communicate over the internet. Many of the people in the film talked about how napster allowed you to be yourself over the internet and not be judged, it gave you the opportunity to fit in with people just like you. At the end of it all Napster became big and people started to notice. Many record labels and companies filed lawsuits because they believed it was illegal and not fair what the site was able to do.

My question for you how do you think technology will evolve in the upcoming years?

Our society has had an eye for newspapers for centuries. Newspapers offer convenient access and are fairly direct in their stories and messages. Newspapers give us the information we are searching for in a relatively short amount of time. Most stories people want to read about are distributed through newspapers very quickly. Journalists go through lots of work and different interviews with different people to give the best, liable story to the public. There are some people who do not read newspapers because they believe the information is “fake” or skewed. When big incidents or achievements occur, people tend to look towards newspapers to receive the full story. I see more enjoyment in older people reading newspapers than my generation. I believe the reason for this is because my generation will use their technology to find information that’s in newspapers faster than waiting for an article to come out.  Even if the information they find online seems not liable we still feel that we have found the answers just because it’s available on the internet.

Newspapers have existed since the roman times, dating back to modern newspapers called german style. In the 1600s newspapers were printed by the gutenberg’s printing press. The gutenberg printing press gave editors a high quality print that made materials print over 4,000 prints per day. The printing press made journalists happy because that meant their stories that they wanted published could be printed overnight and published the next day. In 1833 Benjamin Day first published “The Sun” which was a penny paper. The invention of penny paper was to be able to have a bigger audience of readers but affordable for everyone who was interested in reading the penny paper. When entering the journalist world you need to know a few important things before choosing this career path. Journalists need to think highly of themselves and to be truthful about everything they publish to the media. When being a journalist they want their audience to believe that there stories are true and factual not fake news. There isn’t one person in our society who wants to read a newspaper and when reading it they believe this information to be not true. A journalists career is over if they are caught publishing made up information or plagiarism, they have ruined the trust of the audience and ruining the reputation of the company they work for.

After watching this film you see the behind the scenes of a journalist and editor. The audience sees the nitty gritty play by play for a journalist. There are people in these corporations that do not want it out to the public for some time because they know the reaction it may cause. There is so much frustration that a journalist indoors when working on a story. They have to know when they cant record conversations or even write down what this person is saying during a questioning. when they have found a big story that needs to be shown to the public.

The movie Spotlight was very drama filled and exciting movie. The boston globe is incharge of getting a team together to publish a story about a priest who molested over 80 boys over the decade. At first the team had little to no information about what happen but they had to search in books and online sources till they got a lead to start working on publishing something. During the movie the reporters go out in boston to get information and stories about this incident with the priest. Many high class people knew for years that this incident had happen but pushed it under the table. They knew it would look very bad for there town and company if this got out ever. It was said that 53% of the people who read The Boston Globe were catholic and would be very upset about the story being on a headline.

My question is will newspapers continue to influence our society or fade out in our generation?

Media has had a huge impact on the way we interrupt everything in our society. Many people believe that literary reading has been lost over time. Throughout time research has been done to find out why this problem has occurred. The age that research has been focused on is ages 18-24 because they would be more educated to read literary books. After some research has been done, they have found that young adults are more prone to electronic reading rather than hardcover because of the generation we are in. Over the years by watching my generation and seeing that we watch television more than reading a book is because of how our world is constantly changing with technology. Books were first brought to our era by papyrus scrolls. Papyrus scrolls were made by ancient egyptians out of tall reeds that were gathered in the nile valley. Papyrus scrolls were put together usually glued and were often 30 feet long. During the middle ages next came the cortex it became the next advancement made out of parchment paper. The reason for the cortex was because they were more durable to use. The invention of the mechanical type books changed how media was passed along. The gutenberg revolution made books less expensive and easier to distribute. To see the advancements that our world has made in a short period of time is astonishing. To go from paper bound books to limitless information right at our fingertips. I lastly found the blockbuster syndrome particularly interesting. The media focuses the majority of their attention on the authors receiving high praise from publishers. Authors can receive a major advance or royalty depending on the status of the writer.

Massive corruptions such as Google and Amazon have been colliding with writers over copyright and other property laws. Google was accused of downloading millions of books with unclear status laws. This move by Google was deteriorating the sales and revenue to writers and publishers. Amazon made a similar move when they created the Kindle. Amazon’s price for the Kindle was incredible low but hoped it would draw readers into e-books. This would then force the price of e-books to be much lower than a hard copy. The lack of control publishers had over marketing became a huge outcry and complaint. Several publishers eventually forced Amazon to return the control of e-book pricing. The access to digital libraries gave people the opportunity to read and download millions of different versions of books. At one point google tried to digitize there books to make profit from the content being sold. There are policies and rules that these online readings have to follow, the open book alliance soon found out google was copyrighting all of their content and selling it.

The transformation of hard copy books to electronic forms of reading such as e-books has shifted the way we interpret information on any given day. Many statistics shows “One out of four American adults did not read a single book in any format in 2012″(Streep paragraph 1). By seeing these statics it shows how our generation has moved towards. We start to realize is the reason people aren’t reading anymore because of technology?

Hi my name is briana broadwell, I am a communication major. I am from Franklinville NY.