The internet is the thing that connects us to everyone around the world and is also one of the most misunderstood things on earth. No one really knows how it works or where everything goes (unless you are a computer genies) it’s just kind there in our lives. The internet changed or lives forever when invented in the 1960s and was made by the department of defense and was made so two computers could communicate in the same network. Now it is used for everything from social media to looking up food recipes, and the immediate consumption of news right when it happens. I do think after all that the internet has changed is the thing that it changed the most is the news. Not only did it change the amount of information we can consume it changes when we can consume it. The internet made it so people could get news at any time anywhere without having the watch tv, this makes it so people are more informed then ever now a days.

Not only does the internet make getting news easier it has made for more informed shoppers, this is because of how easy it is to find information that you want or need. Let’s say you are in a store shopping for a pair of shoes and see a sign that says cheapest prices in town. Before the internet signs like that could influence a shopper to buy the shows, but in a world where customers can check prices and buy the product from another store before leaving your store changes everything. It has changed the way stores have had to switch to different tactics like price matching and undercutting the competition. This has made the buyer power of customers go up around the world, it has made the life of a marketing professional very hard and has made them come up with different ways to get customers in there store and buying their products.