The Evolution of Media and Culture

Media has had a huge impact on the way we interrupt everything in our society. Many people believe that literary reading has been lost over time. Throughout time research has been done to find out why this problem has occurred. The age that research has been focused on is ages 18-24 because they would be more educated to read literary books. After some research has been done, they have found that young adults are more prone to electronic reading rather than hardcover because of the generation we are in. Over the years by watching my generation and seeing that we watch television more than reading a book is because of how our world is constantly changing with technology. Books were first brought to our era by papyrus scrolls. Papyrus scrolls were made by ancient egyptians out of tall reeds that were gathered in the nile valley. Papyrus scrolls were put together usually glued and were often 30 feet long. During the middle ages next came the cortex it became the next advancement made out of parchment paper. The reason for the cortex was because they were more durable to use. The invention of the mechanical type books changed how media was passed along. The gutenberg revolution made books less expensive and easier to distribute. To see the advancements that our world has made in a short period of time is astonishing. To go from paper bound books to limitless information right at our fingertips. I lastly found the blockbuster syndrome particularly interesting. The media focuses the majority of their attention on the authors receiving high praise from publishers. Authors can receive a major advance or royalty depending on the status of the writer.

Bodmer VIII Papyrus - Epistles of St. Peter « Facsimile edition
Ancient Papyrus scrolls are still being sold in today’s market.

Massive corruptions such as Google and Amazon have been colliding with writers over copyright and other property laws. Google was accused of downloading millions of books with unclear status laws. This move by Google was deteriorating the sales and revenue to writers and publishers. Amazon made a similar move when they created the Kindle. Amazon’s price for the Kindle was incredible low but hoped it would draw readers into e-books. This would then force the price of e-books to be much lower than a hard copy. The lack of control publishers had over marketing became a huge outcry and complaint. Several publishers eventually forced Amazon to return the control of e-book pricing. The access to digital libraries gave people the opportunity to read and download millions of different versions of books. At one point google tried to digitize there books to make profit from the content being sold. There are policies and rules that these online readings have to follow, the open book alliance soon found out google was copyrighting all of their content and selling it.

Out of Print' Doc Examines The End of Print Books and What It Portends

The transformation of hard copy books to electronic forms of reading such as e-books has shifted the way we interpret information on any given day. Many statistics shows “One out of four American adults did not read a single book in any format in 2012″(Streep paragraph 1). By seeing these statics it shows how our generation has moved towards. We start to realize is the reason people aren’t reading anymore because of technology?

3 thoughts on “The Evolution of Media and Culture

  1. Hayley Fedele's avatarHayley Fedele

    I like how you brought up our age group of 18- 24. I find that we do read a lot more then we think but it is all research based, for school or work. Reading for fun is kind of lost with our age group. I used to read a lot of young adult novels in middle and high school but now in college I don’t find those book as applying anymore. I tried to move on to ‘adult’ books but find a lot of them are geared for an older reader. My most recent attempt was on ‘Outlander’ which my mom and I watched the tv show together, she had read the books and told me they have more story in them, Even though I loved the show I found it hard to get into the book as it was written for my moms age group and not mine. I think the only reading we do is that research because there is not much else out there for us which can make a lot of people lose that spark they once had for reading.

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  2. keshellscipio's avatarkeshellscipio

    I feel as though technology does have an enormous factor in the amount of time spent reading for the younger generation. I once asked my younger family members why they chose not to read during their free time, and they replied, “everything was online” and “they don’t know what to read.” With all the information about books and their genres, it can be overwhelming to know what to spend your time doing. I’ve recently tried to suggest a text to my family to try in hopes they would begin to become interested in a particular genre. Hopefully, suggestion creates some sense of motivation to continue reading.

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  3. gregw19's avatargregw19

    Yes I think that technology is the main reason that books are not as popular anymore. But not just technology in the sense of our phones but all technology. Our cars are faster, communication is faster, our entertainment is faster. Everything is so fast we don’t want to have to slow down for a book. Our generation has grown up with phones but we also have a lot of pressure on us. Feeling pressure to be the best version of ourselves. So, when were not doing homework or playing sports or working on art, or trying to make money, we want our entertainment faster. Books take patience that we don’t have.

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